[Land Rover: Unparalleled Journeys] Direct Mail Piece Awarded in 2 Categories the 2016 DMA Internati
Honoring the world’s most innovative, creative and effective marketing campaigns, DMA announced today the medalists and runners-up for the 2016 International ECHO® Awards. The campaigns selected as medalists – judged across 21 different categories – will vie for gold, silver and bronze at the 2016 ECHO Awards Gala, on the night of October 16th in Los Angeles, CA. The awards honor excellence in creativity, marketing strategy, and response results in data-driven marketing campaigns. The runner-up campaigns will receive framed certificates and will be acknowledged throughout the evening. The full list of ECHO medalists and runners-up is included below this release.
“We congratulate these medalists and runners-up for their success in marrying creative storytelling in tandem with data science to deliver business outcomes for their clients,” said Lindsay Hutter, DMA SVP of Communications & PR and DMA ECHO Executive. “This combination of data, creativity and measurable results is what sets DMA’s International ECHO Awards apart from other agency-centric awards. Every one of these medalists and runners-up can be proud of their leadership in combining creativity with measurable results and advancing data-driven marketing and advertising.”
“These 100 campaigns from 17 countries represent the highest caliber of data-informed marketing that delivers results,” said Jennifer Monaghan, Chairman of the ECHO® Board of Governors. “This high quality is matched by the caliber of 2016 ECHO judges, who represent the best of today’s marketing industry. Their efforts to judge the 2016 ECHO entrants were unparalleled, particularly the Round 3 ECHO judges who spent three days in MediaMath’s global headquarters in New York City evaluating and selecting these campaigns.”
Of the 90 brand, agency and marketing executives who judged the 2016 ECHO Awards, more than 25 held a CEO, Founder, Partner or Principal position within their companies and more than 20 held an EVP, SVP or VP position within their companies. Agencies vying for 2016 ECHO Awards.
The 2016 ECHO Awards Gala will be held during the first night of &THEN, DMA’s live conference in Los Angeles, which takes place October 16th through 18th. The Gala will feature a Hollywood-style red carpet pre-party and hosted by Sugar Ray frontman Mark McGrath. In addition to the ECHO Gala, October 16th will also be “ECHO Day” at &THEN, where the thousands of global marketers in attendance will have access to workshops featuring ECHO winners.
About DMA’s International ECHO Awards The DMA International ECHO Awards honor excellence in creativity, marketing strategy, and response results in data-driven marketing campaigns. With entries submitted by agencies and advertisers worldwide, DMA’s ECHO Awards recognize every type of media used in direct and interactive marketing campaigns. The ECHOs – the world’s top advertising and marketing competition solely dedicated to data-driven marketing – were first established in 1929, originally focused on direct mail.
About DMA (www.thedma.org): Founded in 1917, DMA is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s membership is made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem – from demand side to supply side – DMA is uniquely positioned to bring win/win solutions to the market and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.
DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers’ ability to responsibly gather and refine detailed data; innovating to bring solutions forward for marketers’ most vexing challenges; educating today’s marketers to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA’s portfolio of other live events.
2016 International ECHO® Awards Medalists and Runners Up
(NOTE: the order of the entries listed below under the Medalists listing is random. It does NOT signify where they stand in the medalist rankings.)
Automotive – Medalists Toyota Power Up! With Jan – RAPP for Toyota Motor Sales- USA Mercedes-Benz GLC launch – Clemenger BBDO Melbourne for Mercedes-Benz Where’s Sportswagon? – DDB Canada (Toronto) for Volkswagen Canada Automotive – Runners-Up Super Heroes on Wheels – Beijing OgilvyOne Marketing Co.- Ltd. for FAW-VW Audi Reduce Speed Dial – Colenso BBDO for Volkswagen New Zealand
Business and Consumer Products – Medalists Finger Lickin’ Good Edible Nail Polish – Ogilvy & Mather for Kentucky Fried Chicken PEDIGREE Found – Colenso BBDO for MARS- PEDIGREE Brewtroleum – Colenso BBDO for DB Breweries- DB Export Business and Consumer Products – Runners-Up The Wish Cloud – Hjaltelin Stahl for Post Danmark Fuji Xerox – A Golden Opportunity – Republik New Zealand for Fuji Xerox New Zealand
Business and Consumer Services – Medalists The Officers Choice – OgilvyOne Worldwide for The National Defence Recruitment Champions League Pub Signs – OgilvyOne London for BT Sport Commercial The Boys – Clemenger BBDO Melbourne for Bonds / Pacific Brands Underwear Group Business and Consumer Services – Runners-Up Bing Your Business – Wunderman Bienalto for Bing Service Experts Summer 2015 – Strategic America (SA) for Service Experts Heating & Air Conditioning
Energy and Utilities – Medalists Bill Holiday – 0.99 for Genesis Energy The Suncell Guide – MRM//McCann Stockholm for Sweden Welcome Home, Z – M&C Saatchi Stockholm for E.ON Energy and Utilities – Runners-Up S.O.S Network – Ogilvy & Mather- Hong Kong for Maxis Communications Rate My Roof – Clemenger BBDO Melbourne for Origin Energy
Insurance and Financial Products and Services – Medalists #DarkTravelTale – OgilvyOne Worldwide- Mumbai for Reliance General Insurance The Rich List – Director for SKAGEN Funds The day that never happened – SHACKLETON for ABANCA Insurance and Financial Products and Services – Runners-Up Dreams Reclaimed – Ogilvy New York for Aetna No Brown M&Ms – Sammons Retirement Solutions Inc. for Sammons Retirement Solutions Inc.
Not-for-Profit – Medalists Change Hand – Volontaire for Hjärnfonden – The Swedish Brain Foundation The Last Word – Ogilvy & Mather- Hong Kong for WWF Hong Kong The Write Thing – BBDO Belgium for Vlaamse Parkinson Liga (Flemish Parkinson Association) Not-for-Profit – Runners-Up Bully Ads – BIMM for Canadian Safe School Network World Vision Canada Bounceback – Russ Reid for World Vision Canada
Publishing/Entertainment/Media – Medalists From flow TV to a personalized video ecosystem – Mediabroker for HBO Nordic The Hashtag 500 – Ogilvy New York for NASCAR Your Xbox Year in Review – Wunderman Seattle for Microsoft Publishing/Entertainment/Media – Runners-Up Personal Billboards – bbdo belgium for JCDecaux Champions League Pub Signs – OgilvyOne London for BT Sport Commercial
Retail and Direct Sales – Medalists Champions League Pub Signs – OgilvyOne London for BT Sport Commercial Halo 5 Guardians Puzzle Campaign – Wunderman Seattle for Microsoft Backyard Burger King – Colenso BBDO for Burger King Retail and Direct Sales – Runners-Up Synoptik Street Test – Hjaltelin Stahl for Synoptik myCountdown: building on success and going one better – Affinity ID for Countdown
Technology and Communications – Medalists Early Life – FCB Chicago for Cox Communications Connection Day – Moxie for Verizon Wireless Zero Waste – Bouvet advertising for VIASAT Technology and Communications – Runners-Up Copy of Inverting a pie-chart – OgilvyOne Worldwide- Mumbai for Vodafone Business Services #Maketheteam – OgilvyOne London for IBM
Travel & Hospitality/Transportation – Medalists Bring Award Delivery – Kitchen Creative Agency for BRING Lufthansa Runway to Success – MRM//McCANN- India for Lufthansa German Airlines Sunny Service Days – Dallas Fort Worth International Airport for DFW Customers Travel & Hospitality/Transportation – Runners-Up Wyndham Rewards Umbrella 2015 Campaign – People Ideas & Culture for Wyndham Rewards Early Engagement – Ogilvy One Atlanta for IHG® Rewards Club loyalty program
Best Use of Direct Mail – Medalists LAST ONE TO THE FUTURE LOSES – BlackWing Creative for UNISYS Fuji Xerox – A Golden Opportunity – Republik New Zealand for Fuji Xerox New Zealand Mercedes-Benz GLC launch – Clemenger BBDO Melbourne for Mercedes-Benz Best Use of Direct Mail – Runners-Up Healing with Honor – WLA- Inc. for United Service Organizations- Inc. (USO) ROLLING OUT TO THE PROPERTY MARKET – Agentur am Flughafen AG
Best Use of Display/DRTV/Video – Medalists Synoptik Street Test – Hjaltelin Stahl for Synoptik Little Kitchen – Colenso BBDO for Foodstuffs- New World The Boys – Clemenger BBDO Melbourne for Bonds / Pacific Brands Underwear Group Best Use of Display/DRTV/Video – Runners-Up The Neighbor Campaign – NetBooster A/S for SEAS-NVE Amnesty International Unblocker – Colenso BBDO for Amnesty International
Best Use of Email Marketing – Medalists Chances – Epsilon/Slingshot/Speakeasy for American Home Shield Real-time Personalization of Emails – Kenscio Digital Marketing Pvt. Ltd. for Axis Securities Limited myCountdown: Building On Success And Going One Better – Affinity ID for Countdown Best Use of Email Marketing – Runners-Up World’s Greatest Realtor – Affinity ID Australia for Stockland Residential (Australia) IBM Bluemix Dynamic E-mail Nurture – Ogilvy New York for IBM
Best Use of Mobile – Medalists See your future in 360º – OgilvyOne worldwide for The National Defence Recruitment TASKS FOR TOYS – OgilvyOne Worldwide for Toys’R’Us (Singapore) Pte Limited PEDIGREE Found – Colenso BBDO for MARS- PEDIGREE Best Use of Mobile – Runners-Up Don’t App When You’re Hungry – Colenso BBDO for MARS- Snickers Royal Canin Offers Factory – Russia Direct for Ruscan LLC/Royal Canin
Best Use of Social Media – Medalists Orgasm Sound Library – Proximity Madrid for Bijoux Indiscret The No Experiment – Hjaltelin Stahl for The Danish Cancer Society #DarkTravelTale – OgilvyOne Worldwide- Mumbai for Reliance General Insurance Best Use of Social Media – Runners-Up Forgotten Words – Proximity Barcelona for Teide Digital Flavor Face Off – Javelin Marketing Group for Talking Rain’s Sparkling Ice
Art Direction – Medalists Champions League Pub Signs – OgilvyOne London for BT Sport Commercial Orgasm Sound Library – Proximity Madrid for Bijoux Indiscret Forgotten Words – Proximity Barcelona for Teide Digital Art Direction – Runners-Up Unparalleled Journeys – Spark44 for Jaguar Land Rover North America
Best Use of Data and Analytics – Medalists MILO Champions Band and App – OgilvyOne Worldwide Philippines for MILO myCountdown: building on success and going one better – Affinity ID for Countdown DecisionIQ – Moxie for Verizon Wireless Best Use of Data and Analytics – Runners-Up Bing Your Business – Wunderman Bienalto for Bing Nothing Can Be Perfect – W2O Group for Tejava
Copywriting – Medalists Unparalleled Journeys – Spark44 for Jaguar Land Rover North America Fuji Xerox – Haus of Versant – Republik New Zealand for Fuji Xerox New Zealand Fuji Xerox – A Golden Opportunity – Republik New Zealand for Fuji Xerox New Zealand Copywriting – Runners-Up Forgotten Words – Proximity Barcelona for Teide Digital No Brown M&Ms – Sammons Retirement Solutions Inc. for Sammons Retirement Solutions Inc.
Best Customer-Centric Campaign – Medalists EHmoji – OgilvyOne Toronto for Tim Hortons Brewtroleum – Colenso BBDO for DB Breweries- DB Export Reduce Speed Dial – Colenso BBDO for Volkswagen New Zealand
ECHO Best Integrated Campaign – Medalists The Last Word – Ogilvy & Mather- Hong Kong for WWF Hong Kong Anchor X-Ray Casts – Colenso BBDO for Fonterra Brands New Zealand- Anchor Brewtroleum – Colenso BBDO for DB Breweries- DB Export
ECHO Small Agency of the Year – Medalists SMALL AGENCY OF THE YEAR – Collectively for Hewlett Packard World Password Day 2015 – Big Monocle for Intel Fuji Xerox – A Golden Opportunity – Republik New Zealand for Fuji Xerox New Zealand