Netflix Made a Gilmore Girls 'Binge Candle' That Smells Different as You Burn Through Each E

You can binge watch or binge read. And now you can even binge smell!

Check out the Binge Candle, created by Netflix (with help from TBWA\Chiat\Day) to help promote the Gilmore Girls revival. There are four 90-minute episodes as part of Gilmore Girls: A Year In The Life, each related to a specific season. The series follows the lives of Lorelai, Rory and Emily as they go through winter, spring, summer and fall of 2016.

When you start your marathon of all four episodes, totaling around six hours of Gilmores, you start burning the Binge Candle. As it burns, it's perfectly timed to give off a different scent for each episode that correlates to that season.

Hopefully Kirk's pig Petal is excluded from this smell experience.

The show originally went off the air in 2007, where it was broadcast on first the WB and then the CW network. After nine years, fans were treated to the revival episodes on Nov. 25, exclusively on Netflix. Show creators Amy Sherman-Palladino and her husband Daniel returned to finish the story as they always intended to do.

As you hear the final four words of the series (unless Netflix and the Sherman-Palladinos strike another deal at some point), the candle will extinguish. Very dramatic ambience for a very dramatic moment!

The candle is a part of a limited giveaway for fans of the series in the U.S., Asia and Europe, as well as readers of Hello Giggles and Brit+Co. Understandably, fans are totally excited for this heightened experience.

Grab your PopTarts and Red Vines to nosh on, but keep them away from the candle. No need to interrupt this "wax ingenuity" with your snack foods.

CREDITS

Client: Netflix

Agency: TBWA\Chiat\Day

Creative Creative Chairman: Stephen Butler Executive Creative Director: Linda Knight Creative Director: Matthew Woodhams-Roberts Creative Director: Dave Horton Art Director: Blair Seward Copywriter: Elizabeth Daniel Director of Design: Mark Sloan Designer: Iris Chung

Strategy Chief Strategy Officer: Neil Barrie Senior Strategist: Emilie Arrive Account Services Managing Director: Christian Stein Associate Brand Manager: Louise Hunter

Production Chief Production Officer: Tanya LeSieur Executive Art/Print Producer: Dena Moore Executive Broadcast Producer: Brian O'Rourke Business Affairs: Mimi Hirsch Broadcast Producer: Garrison Askew Production Coordinator: Michael Schroepfer

Post Production Post Production: Venice Beach Editorial Executive Post Producer: Sarah Holme Post Producer: Dustin LaForce Director of Photography: Jeremiah Mayhew Editor: Jeremiah Mayhew, Derrick Hackman Assistant Editor: Charis Tobias Color: Derrick Hackman

Production Partners

Promotional Specialist: Coast Graphic Services

Photography Studio: Venice Beach Editorial Producers: Nicole Alexander & Dustin LaForce Set Designer: Alyse Castillo Candle Maker: Heartland Candles

http://www.adweek.com/adfreak/netflix-made-gilmore-girls-binge-candle-smells-different-you-burn-through-each-episode-174858

Related links:

http://creativity-online.com/work/netflix-binge-candle/50123

https://www.brit.co/gilmore-girls-candle-giveaway/

#netflix #gilmoregirls #bingewatch #bingecandle #GilmoreGirlsAYearInTheLife